With our client’s tight schedule, our team left the Bau Trade Fair a day in advance and traveled to the Czech Republic to meet our flooring client. During the time at their office, we had the opportunity to see their flooring showroom on site. A wide range of rigid core SPC flooring and laminate flooring collections were on display, and many had been delivered from leading brands in Europe.
Our solution is to provide a wide range of pattern designs and colors to help flooring businesses to build top-selling private label brands for different ranges of flooring materials.
Our Product Offerings for the Czech Republic Flooring Businesses
- Solid Core SPC Floorings with Standard Sizes – The most popular flooring products in the market.
- Waterproof Laminate Flooring with Standard Sizes – With popular designs that major brands are offering.
- PVC Molding – As accessories to go along with flooring planks.
- Moisture Barrier EVA rolls – As accessories to go along with flooring planks.
Why Direct Sourcing of Flooring Products from Asia is a Critical Step for Local Businesses
As a local business, you should know that flooring brand products have a premium in their flooring product prices. In reality, there is not a huge difference between private label and branded flooring products. Most of the differentiations in terms of product come from designing exclusivities. However, industry experience tells us that the most popular selling colours and designs in floorings, whether vinyl or laminate, is often not exclusive. In essence, there is just not a lot of difference between brands and private labels.
By making purchases of flooring products directly from Asia, flooring businesses can save a significant amount in material costs of goods. This can lead to an improved sales margin as well as allow the business to expand on new sales channels through branding. This flexibility brings significant advantages in market competitions.
How to Get Started with Private Label Brand in Flooring
The steps to start on establishing your own private label brand in flooring can be summarised in a few steps below:
- Find a quality flooring supplier, ideally in Asia, for most competitive prices.
- Obtain company introduction, product catalogs, switch books, and product samples.
- Audit the factory by visiting or through a third-party agent for validity.
- Set product specifications and build colour collections.
- Prototyping the collections and approving the selected collections.
- Make official purchase orders and payments.
- Prepare logistics and delivery to receive the goods.
Hints on Product Marketing
Product marking for flooring is an essential part of creating a brand as well as making local brand impacts. Here are a few different hints that can help flooring brands to get greater exposure and marketing. For any flooring brands across the Czech Republic markets, distributional channels play a major role in marketing and sales. Flooring brands not only need to get their products into the market but also leverage their marketing tools to attract customers.
Here are a few hints to consider:
- Conventional flooring brands leverage their sample boards to display various collections of their floorings. As a private label brand, the same approach is essential, as the market already has the same habits and display methods. As a smaller brand, creating a sample board that stands out can be a factor in success. These small changes can make an impact, such as the handle, the hemming, and the labeling. Display racks with backboard advertising banner can also be helpful to make the brand stand out.
- Offer giveaway samples to take home. Designers and homeowners often have a hard time making choices, especially with color. By giving away small samples, designers and homeowners are able to make decisions with a piece of color sample at home.
