Luxury Vinyl Tile LVT product categories has gained significant market shares as one of the top selling and most popular products in floor coverings. However, with increasing concerns over the use of PVC polymers in LVP flooring, flooring brands and suppliers are progressively working on developing non-vinyl PVC free rigid core PP floorings.
What is PVC Free Rigid Core PP Floorings
PVC Free Rigid Core PP Floorings are made from Polypropylene composition. It is the next generation flooring product that replace the PVC based rigid core SPC floorings. With polypropylene’s natural properties, SPC made of PP composition will have an outstanding performance compare to PVC based SPC planks. Some of the product advantages includes improving dimensional stability and curling performance. PP based SPC are also easier to recycle so it can contribute to better for flooring recycling and takeback.
Major benefits in PP based SPC
- Greater dimensional stability
- Improved curling performance
- Truly recyclable
- Helps for flooring takeback program and upcycle
- Truly toxic free when burned
Why Flooring Businesses should consider sale PP based SPC?
There are many good reasons why flooring business should consider launching PP based SPC as part of their floor product offering. The very first reason is performance factors. With improving stability and curling performance, the polypropylene based SPC does not need to be acclimated before installation. This significantly saves builder and contractors’ project time. Being a acclimation free flooring, the project will have less risk from product failure. Saving time and potential costs from flooring failure.
The second aspect about launching PP based SPC is the fact that it is a more environmental flooring product. Some green building project requires all building materials it use is Red-List Free. PVC based SPC therefore loss out on winning these green building projects. By able to offer PVC-free based SPC, flooring business will have greater opportunities to work with these special building projects, and with a better profit margin too.
The third factor for PP based SPC is that it is truly recyclable. Flooring brands has a interest to launch PP based flooring as it align with their ESG strategies for end of life product takeback program. While smaller flooring businesses, especially for floor retailers, does not have the capability to offer the same product takeback program, by having these eco-friendly SPC collections can still bring positive impact for the business. There are consumer niche that are really concerned about sustainabilities in their flooring product, and PP based SPC can capture that market niche.