There are many good reasons to import vinyl flooring materials from Asia. As one of the most popular place for flooring materials, Vietnam has proven to be an excellent marketplace for flooring importers, especially those that has market focus in United State market. Here in this article, we explore the reasons why flooring importers from United States should import vinyl flooring from Vietnam, and what are the main considerations in LVT importing. We also look at some of the core evaluation criteria for top quality vinyl flooring factories.
Why Import Vinyl Flooring from Vietnam?
For flooring importers, access to top quality flooring factories at the lowest price is a core strategy to winning the market. This is true in all level of flooring business, whether you are a flooring brand, a flooring distributor, a mega store or a flooring retailer. As vinyl flooring planks are very homogeneous when it comes to product composition and product structure, it is highly price driven in market competition. However, cost of acquiring and sourcing the goods from Asia is not just purchase price, there are logistic costs, tariffs, duties, and other costs associated with importing floorings.
Consideration for Flooring Importers
- Cost of Vinyl Flooring Products
- Cost of Freight & Logistics
- Tariffs & Duty
Cost of Vinyl Flooring Products
Different suppliers in luxury vinyl flooring will have different price offering and quotations for their customers. This is due to three main factors, one is the cost of raw materials, one is the cost of operation, and lastly, is the supplier’s consideration for customer importance.
Vietnam manufacturers will generally have higher cost of raw materials compare to China base manufacturers. This is due to the fact that in Vietnam, a large proportion of raw materials are reliant on importing (from China). Some of these materials includes PVC polymers, decorative printing films, additives, underlayments, and even accessories. Suppliers with larger production capacity will generally get a lower price, but their pricing factor are only made available for their top buying clients, and will provide ordinary pricing for new and smaller flooring importers.
Cost of Freight & Logistics
Shipping freight costs from Vietnam to United States are higher compare to China to United States. When shipping rate remain low and stabilized, shipping cost difference might not be that high nor significant. But when shipping costs sky rocketed with uncertainties, the cost difference between China and Vietnam can effect the overall cost of importing.
Tariffs & Duty
2025 remain the most unpredictable year for many businesses in United States and manufacturers that reliant on U.S. market. Both China and Vietnam are still discussing on trade deals with United States. It is yet to tell if after the tariff deadline which country will receive a better tariff deals.
More Reading on China / Vietnam Tariff Deal with United States
- https://thediplomat.com/2025/06/us-pressuring-vietnam-to-downgrade-economic-ties-with-china-report/
- https://eastasiaforum.org/2025/06/06/vietnams-careful-us-china-balancing-act/
- https://www.weforum.org/stories/2025/06/trumps-us-china-trade-tariffs-timeline/
What are the main considerations in LVT Importing?
- Win businesses & Close Sales
- Establishing Secure Supply Chain Lines
- Improving Cost & Profit Margins
- Build better Brand and Market Impact
Win Business & Close Sales
Winning business and close sales are fundamental factor for the survival and expansion of business. Having a market competitive flooring products can support flooring businesses to win business and gain revenue and profits from closing sales. As the flooring market become more competitive, consumers tend to become more price driven. However, this is not all the reasons of a competitive products. A competitive flooring products would also associate design, colors, quality, and inventory available.
What Attributes to look for in a Vinyl Flooring Factory
- Product Quality
- Management & Certifications
- Production Scale and Capability
- Cost of manufacturing
- Production Leadtime
- Product Design Collections & Customization
Factors that Impact Risk and Succession on Vinyl Flooring Importing
- Pricing
- Product Quality
- Production lead time and Delivery Time
- Product Uniqueness & Differentiations
- Product Associated Certifications
Why Sreelance is an Excellent Choice for Flooring Importers
Sourcing flooring products from Asia is more than just about pricing. Its also about service where both quality, pricing, and negotiations combine together to deliver product solutions that works.
Here at Sreelance, with multiple clients that are already working with us, we work as a collective buying group that delivers better trade conditions for flooring importers. This may include pricing, prioritised lead-time, payment terms, and adding comprehensive flooring accessories altogether. Quality is still fundamental and our transparent inspection process ensures our clients the best guarantee on production and finished goods. This overall service and solution makes Sreelance a unique partner for flooring importers.
About Ethan Lee
