When it comes to flooring product sourcing in Asia, finding a quality supplier that can provide reliable and quality product delivery in luxury vinyl flooring is essential. Many flooring importers in the past had encountered issues such as product defects, poor product delivery, unclear miscommunication and even trade scam which huddles the confidence for businesses that are wanting to import flooring products from Asia. This article explains some different consideration for importing luxury vinyl planks from Asia. With this brief guide to help businesses that are considering about importing flooring products from Asia and tips on where to find a reliable supplier. .
Why Business Consider about Importing Luxury Vinyl Planks from Asia
Businesses that are working in the building material and construction industry understand that Asia imported building material products are highly competitive in pricing and quality. In fact, major flooring brands such as Mohawk, Shaw, Karndean and many more are all importing their flooring products directly from Asia to keep their product competitiveness with each other. For smaller industry players, it is therefore essental for flooring distributors to also maintain a supply chain channel open so that they can have a more competitive flooring product lines as well as generating a better purchasing power across different suppliers. In short, there are 5 considerations for flooring businesses when it comes to importing luxury vinyl planks from Asia;
- Improving costs of material purchase which can improve sales profit margin.
- Creating a private label brands to improve market impact and creating new business opportunities.
- Developing exclusive pattern designs with colors that generate unique product niche.
- Secure vinyl flooring supply chain with in time delivery and project based quantities.
Improving costs of material purchase which can improve sales profit margin.
By directly importing and sourcing flooring products from the original manufacturer suppliers, flooring business can significantly improve their cost of materials and sales profit margin. There is no simpler way to improve profit as cost of buying through a branded distributor is simply higher.
Creating a private label brands to improve market impact and creating new business opportunities.
Make a brand that consumers can trust is a vital essence to improving market expansion and making strong brand impacts. A strong brand can lead to more sales with quality and services consumers can trust. It also allows the business to create new market dynamics with new opportunities that support sales and distribution channel.
Developing exclusive pattern designs with colors that generate unique product niche.
When working with quality flooring suppliers in Asia,it will come to a time when there is a need to develop exclusive pattern designs for your vinyl flooring collections and brands. By offering exclusive designs, flooring brands can effectively standout from competitors with designs that is only available by you. Every two years, global leading brands will plan their next two years flooring product and collection roadmaps. Having exclusive pattern designs and colors is a brand strategy that is highly regarded by brands. Whether you are just a flooring distributor, or with a smaller local brand, it can still be effective to build your own exclusive flooring designs.
Sreelance has been helpful to support smaller flooring distributors to gain exclusive pattern designs for their markets. By negotiating with suppliers for their exclusive designs and requesting a geographical exclusivity, you can get exclusivity that can work for your local markets. This is a unique service that many flooring suppliers in Asia does not provide. Through Sreelance, this exclusivity is provided as part of exclusive buying group.
Explore some of our 2026 uniquely developed pattern design colors below. Talk to us to know how to get exclusivities for your markets.
Secure vinyl flooring supply chain with in time delivery and project based quantities.
By making direct purchase with original manufacturers of luxury vinyl flooring, flooring business can have better control over its product supplies. This means inventory management is more manageable, especially for flooring businesses that work with project based quantities. While many brands provide inventory based stocking for rapid shipping and delivery, these services are provided with a price premium. By directly buying from vinyl flooring suppliers such as Sreelance Material Technology, we provide stock based service to enhance our product services to you, with no extra costs!!
Whether you are looking for bulk purchase or High-Mix Low Volume model, we have the right product and supply chain solutions for you.
Simply talk to our team to learn how we can support your flooring product demands:
How to Find a Quality Vinyl Flooring Suppliers in Asia
Finding a quality vinyl flooring supplier in Asia can be a little troublesome if you don’t know where to start.
Source of Information for potential suppliers in Asia
- Visiting Trade Shows and Exhibitions
- Word of mouth from experienced experts
- Talk with professional sourcing agents or trading company
- Internet Research & Trade Platforms
- Export & Import (Custom) Data
Trade Shows and Exhibitions
As a flooring business that are considering about importing or sourcing flooring products directly from original manufacturers, visiting flooring related trade shows and exhibitions can effectively connects you with suppliers across the world. Three of the largest trade fair that we recommends are, Domotex, The International Surface Event, and BAU.
Domotex by Deutsche Messe AG
Domotex is one of the most renown flooring trade fair with influences across Europe, Mid East, and Asia. The Domotex Hanover is one of the largest floor covering trade fair in Europe, and Domotex also hosts exhibitions in Dubai as well as Shanghai. As it is one of the most influential trade fair there is for European market, you will also see many non-Europe suppliers and manufacturers having booth in the show. It would be an excellent place to explore and talk to different suppliers there on site, and discuss with them on your potential new product launch, delivery terms, and prices.
Domotex focus a wide range of floor covering products, from hard surface floorings such as hardwood flooring, laminate flooring, luxury vinyl flooring, to soft surface flooring that covers carpets, rugs and fabrics. It also display wide range of wall covering related products.
The International Surface Event
The International Surface Event (TISE) is also another popular trade show for the flooring industry. It is the biggest trade show for the flooring industry in United States market. If you are a flooring business, visiting the TISE show can essentially connect you with brands and manufacturers altogether.
BAU Muenchen
BAU Trade Exhibition covers a wide range of building material products. As one of the leading trade fair BAU is held every two years, bringing together international professionals (architects, planners, builders) to showcase latest innovations, trends, and interdisciplinary solutions for future-oriented, sustainable, and cost-effective construction in wide range of building materials, including windows & door, roof & siding, flooring, and much more. Its also worth noting that many local innovation projects are also displayed, supporting local business innovations in Germany.
Word of mouth from experienced experts
When it comes to finding a reliable flooring supplier, one of the best way is to obtain supplier information and insights from an experienced expert. These experts could be a staff who worked in the supply chain, generally from a purchasing or importing departments. As these experts has the first hand experience working with suppliers both locally and internally. This puts them at a comparative edge to understand which suppliers works better.
Sourcing Agents & Trading Company
For businesses whom are considering about new product launch projects, a sourcing agent or a trading company is always the best place to start. Sourcing agent and trading company can work really well as they have the flexibility to provide one shop stop solutions while remain price competitive. A specialis manufacturer on the other hand can only provide their standardised product range and has very few flexibility with low-volume, high mix purchase as well as consigned purchase.
Xiamen Sreelance Material Technology by Ethan Lee, is a proud sourcing agent trading company that focus on delivery wide range of products with innovation, quality, competitive price, and services. Just as the brand Sreelance, a changing Freelance for exceptional Service. With trusts from our best clients, Sreelance has worked with multiple new product launch project that covers a range of building material products, including:
- Resilient Vinyl Floorings
- Laminate Floorings
- Carpet Tiles
- MDF Skirting and Molding
- PVC/PS Foam Skirting and Molding
- Underlayment Rolls and Moisture Barriers
- Homogeneous Vinyl Flooring Rolls
- Veneer Engineering Hardwoods
- Mineral Fiber Board Flooring
- Retailer Ready Drywall Screws
- PVC Cove Base Skirting
- Polypropylene Resilient Flooring
- WPC Outdoor Decking
- Bathroom Vanity Range
- Aluminium Matting
- Acoustic Wall Panel
- SPC Wall Panel
Internet Research & Trade Platforms
Many suppliers, whether large or small, will host their products on 3rd party trade platforms. Some of the trade platforms such as Alibaba, Made-in-China, has products that covers all range of industries. Building materials and flooring are with no exception. The problem with these platform is that pricing is not accurately disclosed on the website, and getting quotations from each of individual suppliers can be time consuming and frustration. Auditing of supplier quality also remain a major issue, that kepted buy from turning to alternative sources.
Export & Import (Custom) Data
Export data are extremely helpful to understand a potential suppliers’ export status. Through it is not always accurate as not all countries release their custom data, but some countries has more information than others. In our experience, we have found United States, India, and United Kingdom to have more comprehensive custom data. These custom data are however quite expensive, and can cost from as little as $1500USD/annual up to $10000USD/annual subscriptions.