According to the latest flooring trend report by Roomvo, luxury vinyl flooring remains the most popular floor-covering product in 2024. As one of the most prominent room visualization technology companies, Roomvo works with many leading brands and flooring distributors across the globe. Their latest partnership has indicated that the biggest vinyl flooring market remains in America; however, there is a rising trend for vinyl flooring growth for the Asian market. While for the European market, flooring products such as tiles, laminate flooring, and hardwood flooring still play significant roles in the flooring market. The 2025 Flooring Trend Report by Roomvo looks at the interactive data, which provides insights and indications on some of the top color trends for different geographical markets.
Key Flooring Trends Observed with the Roomvo 2025 Report
- Luxury vinyl tile categories remain the top visualization needs globally.
- Beige color designs are the most popular colors indicated by the brand’s product launch.
- Kitchens, living rooms, and bathrooms are the top focus for flooring design visualizations.
Decorative Surface Material Choices
Consumer interactive data from Roomvo displays that the highest demands for visualization are concentrated in the luxury vinyl flooring products. Over 30% of the interactive data are generated from luxury vinyl flooring. Interesting enough, different geographical markets have actually displayed different numbers, particularly when it comes to the European and Asian markets.
The Europe market is more focused on tile flooring products.
For the European market, luxury vinyl flooring only holds 13% of the total interactive data, whereas tiles account for over 27%. This result is interesting, as the origin of luxury vinyl tiles was originally sparked in Europe, and as vinyl flooring has always been a very competitive product across different flooring materials, we would not expect luxury vinyl flooring to only account for 13% of the visualization demands. One feasible explanation for this odd statistic might have been the fact that European houses are generally smaller, and recent economic conditions have led to smaller renovation projects that focus more on bathrooms and kitchens.
The Asia market has a higher preference for luxury vinyl flooring products
For the Asian market, there is a huge visualization demand for luxury vinyl flooring. More than half of the interactive data are from LVT products. This could well indicate that the Asian market is now having increasing preferences for luxury vinyl flooring products. Durability and long-lastingness have always been key features in the Asian way of housing mentality, as such materials as tiles, marble, and porcelain flooring have always been top choices for homeowners. The distinctive pike in the increasing share of luxury vinyl flooring visualization from 41% to 54% implies that the market is evolving with fast preferential change.
| Product | Global Market Share | America’s Market Share | European Market Share | Asia Market Share |
|---|---|---|---|---|
| Luxury Vinyl Flooring | 30% | 34% | 13% | 54% |
| Tile | 28% | 26% | 27% | 29% |
| Hardwood Flooring | 13% | 13% | 16% | 9% |
| Vinyl (Sheet) Flooring | 10% | 9% | 12% | 1% |
| Laminate Flooring | 11% | 8% | 20% | 8% |
| Carpet | 6% | 5% | 8% | 1% |
Floor Color Trends by Different Geographical Markets
Top 4 Color Preferences by Global Level
- Beige Color Flooring
- Brown Color Flooring
- Grey Color Flooring
- White Color Flooring
Roomvo’s report has indicated that natural earth tones have continued to lead the consumer preference trends. The beige color range and collections make up to 49% of project visualizations globally with Roomvo’s partners. This indicates that new flooring demands by consumers are focusing on beige color collections, and this trend will continue to influence the 2025 market. The brown color collections, as a runner-up color, account for 28% of global project visualizations, which is distinctive and less compared to the beige color collections.
The grey color, which has been losing its popularity over the past 3 years, accounts for only 8% of flooring visualizations. Indicating that very few new gray colors are being interested in by consumers.
| Color Preferences | Globally (2023 > 2024) | Americas (2023 > 2024) | Europe (2023 > 2024) | Asia (2023 > 2024) |
|---|---|---|---|---|
| Beige | 47% > 49% | 44% > 46% | 55% > 56% | 54% > 53% |
| Brown | 29% > 28% | 32% > 31% | 23% > 23% | 22% > 20% |
| Grey | 8% > 8% | 7% > 7% | 11% > 10% | 8% > 7% |
| White | 6% > 7% | 7% > 7% | 4% > 4% | 9% > 9% |
| Other & Black | 8% > 8% | 9% > 9% | 7% > 6% | 8% > 10% |
Floor Color Trends in the United States
According to Roomvo, consumers in Arizona, California, Florida, and Texas have a higher preference for the beige color collections. And brown colors are becoming less popular in Florida and California.
Comment: The above visual statistic graph data does not exhibit correlations between beige and brown color preferences. It simply implies that beige and brown colors have different interactive rates across the United States.
Conclusion on Flooring Trend Report
The 2025 Flooring Trend by Roomvo has some statistical limitations to effectively read and interpret the insights from the very brief statistical numbers. As we only assume that the numbers are calculated from consumer interactive data from product visualization numbers. However, it still gave us generic evidence that supports the dynamic trends for color preferences across different geographical markets.
Ideally, if we can compare the product launch statistics and compare them with the consumer interactive data, then we might be able to understand a bit more on how well the brand’s product strategies (in terms of material and colors) fit with consumer preferences.
