According to the latest flooring trend report by Roomvo, luxury vinyl floorings remain the most popular floor covering products in 2024. As one of the most prominent room visualization technology company, Roomvo work with many leading brands and flooring distributors across the globe. Their latest partnership has indicate that the biggest vinyl flooring market remains in America, however there is a raising trends for vinyl flooring growth for the Asia market. While for Europe market, flooring products such as Tiles, Laminate flooring and hardwood flooring still play significant shares in the flooring market. The 2025 Flooring trend report by Roomvo looks at the interactive data which provide insights and indications on some of the top color trends for different geographical markets.
Key Flooring Trends observed with Roomvo 2025 Report
- Luxury vinyl tile categories remain the top visualization needs globally.
- Beige color designs are the top popular colors indicated by brand’s product launch.
- Kitchen, Living rooms, and Bathrooms are the top focus for flooring design visualizations.
Decorative Surface Material Choices
Consumer interactive data from Roomvo displays that the highest demands for visualization concentrates in the luxury vinyl flooring products. With over 30% of the interactive data are generated from luxury vinyl flooring. Interesting enough, different geographical market has actually displayed different numbers particularly when it to Europe and Asia markets.
Europe Market more focused in Tile Flooring Products
For the European market, luxury vinyl flooring only hold 13% of the total interactive data, where tiles account for over 27%. This result is interesting as the origin of luxury vinyl tiles was originally sparked in Europe, and as vinyl flooring has always been a very competitive product across different flooring materials, we would not expect luxury vinyl flooring to only account 13% of the visualization demands. One feasibly explanation for this odd statistic might have been the fact that European houses are generally smaller, and recent economy conditions has lead to smaller renovation projects that focus more on bathroom and kitchens.
Asia Market having higher preference over Luxury Vinyl Flooring Products
For the Asia market, there is a huge visualization demands in luxury vinyl flooring. More than half of the interactive data are from LVT products. This could well indicate that the Asia market are now having a increasing preferences over luxury vinyl flooring products. Durability and long lasting has always been a key feature in the Asian way of housing mentality, as such materials such as tiles, marble, and porcelain flooring has always been a top choice for homeowners. The distinctive pike in increasing share of luxury vinyl flooring visualization from 41% to 54% implies that the market is evolving with fast preferencial change.
| Product | Global Market Share | Americas Market Share | European Market Share | Asia Market Share |
|---|---|---|---|---|
| Luxury Vinyl Flooring | 30% | 34% | 13% | 54% |
| Tile | 28% | 26% | 27% | 29% |
| Hardwood Flooring | 13% | 13% | 16% | 9% |
| Vinyl (Sheet) Flooring | 10% | 9% | 12% | 1% |
| Laminate Flooring | 11% | 8% | 20% | 8% |
| Carpet | 6% | 5% | 8% | 1% |
Floor Color Trends by Different Geographical Markets
Top 4 Color Preferences by Global Level
- Beige
- Brown
- Grey
- White
Roomvo’s report has indicated that earth tone natural colors has continued to lead the consumer preference trends. Beige color range and collections make up to 49% of project visualizations globally with Roomvo’s partners. This indicates that new flooring demands by consumers are focusing on beige color collections, and this trend will continue to influence the 2025 market. The brown color collections, as a runner up color, accounts for 28% global project visualizations, distinctive less compare to the beige color collections.
The grey color, which are losing its popularity over the past 3 years, account for only 8% on flooring visualizations. Indicating that very few new grey colors are being interested by consumers.
| Color Preferences | Globally (2023 > 2024) | Americas (2023 > 2024) | Europe (2023 > 2024) | Asia (2023 > 2024) |
|---|---|---|---|---|
| Beige | 47% > 49% | 44% > 46% | 55% > 56% | 54% > 53% |
| Brown | 29% > 28% | 32% > 31% | 23% > 23% | 22% > 20% |
| Grey | 8% > 8% | 7% > 7% | 11% > 10% | 8% > 7% |
| White | 6% > 7% | 7% > 7% | 4% > 4% | 9% > 9% |
| Other & Black | 8% > 8% | 9% > 9% | 7% > 6% | 8% > 10% |
Floor Color Trends in United States
According to Roomvo, consumers in Arizona, California, Florida, and Texas have higher preference over the beige color collections. And brown colors are becoming less popular in Florida and California.
Comment: The above visual statistic graph data does not exhibit correlations between beige and brown color preferences. It simply implies that beige and brown colors has different interactive rate across United States.
Conclusion on Flooring Trend Report
The 2025 Flooring Trend by Roomvo has some statistical limitation to effective read and interpret the insights from the very much brief statistical numbers. As we only assume that the numbers are calculated from consumer interactive data from product visualization numbers. However, it still gave us a generic evident that supports the dynamic trends for color preferences across different geographical markets.
Ideally if we can compare the product launch statistics and compare with the consumer interactive data, then we might be able to understand a bit more on how well brand’s product strategies (in terms of material and colors) fits with consumer preferences.