What a telemarketer says and what a prospect hears are sometimes quite difficult to match. And the sound of the telemarketers voice can make a big difference to the prospect’s response. You should ensure that the sound of the voice TIES the words of the offer in a manner that enhances acceptance.

T: They’re Hearing It for the First Time. This is so easily forgotten. The telemarketers may have read the script innumerable times. They may feel bored with it. They may be able to spout it in their sleep. They may feel it’s old and tired. And they may be right. But it’s new to the prospect. They haven’t heard it before. It should sound exciting and attractive. The words you say should sound clear and original to the prospect. You see, to the prospect, they are.

I: Imagine Your Talking To Your Best Friend. Imagine something that you find very stimulating and that you want to share your excitement with your best friend. Your tone will reflect your excitement. You won?t sound overbearing. The way you speak will let the prospect know that you’re convinced about the value of what you’re saying. You’ll sound sincere and pleased too. After all, you’re sharing important information with someone who’s important. You’re trying to make the prospect feel what you’d like your best friend to feel?d like your friends to feel.

E: Expect Acceptance. You should sound as if you genuinely expect the prospect to say “Yes”. You’ll sound eager, positive and expectant. You’ll be listening very carefully to what the prospects say. You’ll reflect their feelings and confirm what they say with them. Avoid hype and waffle. Sound professional and friendly. Remember, prospects can sense your lack of conviction in no time flat.

S: Sound Is Inseparable From What You Say. Successful telemarketing depends as much on how you sound as it does on what you have to say. The sound of your voice is intrinsic to the words you utter. Speak clearly and distinctly at a speed the prospect can follow at a conversational level. Your voice level should reflect that of your prospect. If necessary, err on the side of slow, clear and professional when you speak. Sound ethical and genuine. Whatever you do, don’t yell and don’t “spruik”.

Conclusion. The sound of the telemarketer’s voice is the only tangible thing that the prospect can identify with. The product or service, the offer, the guarantee, the features and benefits are simply words to the prospect. The voice that talks about them must be believable in ways that are meaningful to the prospect. Remember the proper sound TIES the offer together. If telemarketers sound unprofessional, ?over the top?, hurried, tense, anxious or even slightly bored or tired, you’ll lose sales.

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